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IMAGE Plus intends to work for social and behavioral change of people to improve the lives of early married girls in Bangladesh. The beneficiaries of the project are early married girls in Bangladesh where the main goal is to ensure a dignified life for early married girls, in which they can realize their human rights and potentials. In order to ensure proper implementation of social and behavior change communications and advocacy, RedOrange Media and Communications as the strategic partner of the IMAGE Plus project, developed a communication strategy. Development Research Initiative (DRI) was assigned for the role of survey and data consultant the local level communications research to assess and improve communications strategy for the beneficiaries and stakeholders of Initiatives for Married Adolescent Girls’ Empowerment (IMAGE) Plus Project. The study adopted mixed method approach for data collection and covered Nilphamari, Gaibandha and Kurigram districts.

Theme: Gender Rights and Violence

Research Method: Mix-method

Project Status: Accomplished

Starting Year: 2018

Partner: Red Orange Ltd.

Study Area: Nifhamari, Khurigram, Gaibandha.