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BIGD joined the Global Partnership led by DNCC to launch life-saving initiative: Mass Masking Campaign. The objective of the campaign is to substantially increase proper mask-wearing in Dhaka and consequently reduce Covid-19 transmission through awareness campaigns, mask distribution, health services hotline and medical services with special assistance for Covid-19 affected people. The campaign had a strong learning component through quantitative and qualitative monitoring. dRi was assigned to collect data daily through field action research to provide real-time feedback to improve the campaign’s effectiveness and contextualize the model.


Serial No: 209

Theme: Pandemic Crisis

Research Method: Qualitative

Partner: Brac Institute of Governance and Development (BIGD)

Starting Year: 2021

Study Area: Dhaka